Rally Around Us

Rally Around Us

Role: Lead Product & Marketing Designer (Freelance/Contract) Location: Massachusetts (Remote) Duration: 2019 – 2020

I was the solo designer for an early-stage startup building fundraising tools for local sports teams. The goal was to make both sides fast: asking for a donation, and giving one.

What I did

• Donation flow: designed a mobile-first page that let donors give in under 60 seconds, built for traffic coming straight from social media.
• Marketing site: built the top-of-funnel site to speak to two different audiences: coaches setting up a page, and donors giving to one.
• Visual design: moved the brand away from the cluttered look common on donation sites, using real photos of local athletes and clear progress bars.
• Social proof: added live donor walls and real-time goal tracking to bring people back.

The page template scaled to thousands of teams without custom design work for each one, which is what let the startup grow without growing its design team.