Guru Financial

Guru Financial

Role: Lead UX/UI Designer & Creative Director (Founding Team) Duration: November 2018 – January 2020

I joined the founding team to lead design for a fintech startup end to end: research, branding, and the MVP itself.

What I did

• Product design: built personas, journey maps, wireframes, and high-fidelity prototypes for iOS and Android from scratch.
• Brand identity: designed the logo, typography, color system, and style guide used across every touchpoint.
• Marketing: designed the marketing site and the booth and collateral for conference exhibitions to support early user acquisition.
• Design-to-dev: wrote detailed specs so the engineering build matched the design intent without back-and-forth.

Handling branding, UX, and marketing design myself meant the founders didn't need separate hires for each, which mattered for a team watching runway closely.