It started in a car.

In 2019 I gave up a stable paycheck and slept in my car for six months so I could attend a UX bootcamp with no safety net. Within a year I landed my first design role, and I’ve spent the years since building product and UX experience across fast moving teams.

Design has been part of my life long before then. I’ve been drawing, building, breaking and making things since I was a kid, seeking every possible way to express my creativity in meaningful ways.

Currently, in a market disrupted by AI, I focus on the part that still requires human judgment: understanding real users, real business constraints, using AI as a means to move faster. That judgment, not just the output, is what I bring to every project.

Always open to a conversation about your story, product, users, or where the two aren’t quite connecting yet.

— Hugo