EasyPass
Loyalty program designed to enhance patient engagement and experience
Role
Senior UX/UI Designer
Client
BayCare Health Systems
Year
2023
Disciplines
Healthcare UXLoyalty Program
BayCare EasyPass™ is a loyalty program designed to foster a more patient-centric culture and streamline navigation within the health system. The project focused on two primary portals: one for all patients and another tailored for expecting mothers.
Key Outcomes
- 01Onboarding flow designed to guide users through features and reduce initial complexity
- 02Personalized featured content section surfacing relevant resources based on user data
- 03Transformed filter options into a clickable navigation component to simplify discovery
- 04Introduced $15 gift card incentive and non-intrusive notifications to boost account completion
Impact
%
Increase in portal enrollment
%
Boost in repeat visit rate
%
Profile completion rate lift via $15 incentive
Portals shipped in one quarter
Gallery
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