EasyPass
Loyalty program designed to enhance patient engagement and experience
Role
Senior UX/UI Designer
Client
BayCare Health Systems
Year
2023
Disciplines
Healthcare UXLoyalty Program
Problem
Navigating a large health system can feel overwhelming and impersonal — patients get lost among departments, resources, and paperwork with little sense of where to look next. BayCare needed a loyalty program that made that experience feel guided and personal, across two portals: one for all patients, one built specifically for expecting mothers.
Key Outcomes
- 01Designed an onboarding flow that introduces features gradually instead of all at once
- 02Built a personalized content section that surfaces resources relevant to each patient
- 03Turned static filter options into a clickable navigation pattern, so discovery took fewer steps
- 04Introduced a $15 gift card incentive and low-friction notifications to boost account completion
Impact
~%
Increase in portal enrollment
~%
Boost in repeat visit rate
~%
Profile completion lift from the incentive
Portals shipped in one quarter
Gallery
Let's Work Together
Let's build something that matters.
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